Reach more customers online

    Digital Marketing, 3 ECTS cr


    Digital Marketing, 3 ECTS cr

    Learn how to reach customers by using various online marketing strategies, channels and tools.

    • Mode of Teaching: Contact Teaching
    • Time: 3.1. - 1.5.2022
    • Language: English
    • Price: 45 € or 300 € Open UAS tuition fee
    • Enrolment: 15.11.-17.12.2021

    Enrol

     

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    Benefits

    • Increased knowledge and deeper understanding on how to use various online marketing strategies, channels and tools to promote products and services.

     

    Target Group

    • Everyone who is motivated and interested in improving his/her own digital marketing skills.

    Course Overview

    Learning Outcomes

    After completion of this course you will

    • understand the fundamentals of digital marketing channels and strategies and how companies can use various online marketing tool
    • understand how companies can implement digital marketing.

    Content

    • Basic terminology of digital marketing
    • The web site and landing pages
    • Email marketing
    • SEO, SEM, and Social Media

    Mode of Teaching and Methods

    Lectures, team work, and assignments. Work with assignments in teams of one up to four persons.

    Study Material

    Material by the lecturer.

    Assessment

    Grading scale 0-5. Team assignment. Exam.

    Schedule and Location

     Will be announced later.

    Further Information

    Senior Lecturer Klaus Salonen | klaus.salonen@vamk.fi

    Enrolment

    Enrol

    You'll receive an invitation by email to this course  within one week after the application period. If you are not able to participate in the course, please let us know as soon as possible. Cancellation has to be made before the course starts.

    Further information about enrolment, tuition fees and cancellation policy: avoin@vamk.fi

     

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