Keyword Mapping
What it’s about:
Products and services generally have existing demand. However, the challenge for companies is to name their products and services using the words their customers use. For a company, it is crucial to understand the terms competitors use to describe their products and services. This allows the company to benefit from the demand created by competitors’ advertising and sales efforts.In keyword mapping, the keywords used by competitors for a product or service are reviewed to identify the most relevant words for the client’s product or service.
To Whom:
Keyword mapping is beneficial for businesses or individuals starting a company who aim to maximize online sales and learn to use the keywords their customers are using.
Outcome:
The company receives the keywords used by its competitors and an analysis of the best keywords. These keywords can be used to optimize the company’s website to increase visitor traffic. Additionally, the company receives practical guidance on search engine optimization.
Price 1680 € (+ VAT)
Contact Us
Let’s discuss your needs and how we can support your company or organization.
Pia Back
Career and Partnership Services Specialist,
Teaching and guidance | Student Services
Tommi Siljamäki
Development manager,
RDI and Business Unit
tommi.siljamaki@vamk.fi
+358 207 663 634.
