Smart Business

Data, growth and sustainability at the core of business transformation

Smart Business focuses on the holistic renewal of business by leveraging data-driven operating models, sustainable value chain thinking, entrepreneurship and international growth development, as well as resilient logistics and supply chain solutions. The research area responds to changes in digitalisation, sustainability and global markets by strengthening companies’ ability to transform and grow through the integration of data, sustainable business, innovation ecosystems and supply chain expertise. These enable the renewal of business models, value chains and networks towards intelligent, responsible and resilient solutions that support competitiveness and new value creation in changing operating environments.

The whole brings together expertise in business development, data utilisation, innovation and logistics into a shared development platform. Its activities strengthen companies’ competitiveness and growth and support the development of sustainable and resilient business ecosystems at regional, national and international levels. Research and development are carried out in close cooperation with companies and other stakeholders, with a strong emphasis on the practical applicability of solutions.

Data-Driven Business

utilises data, analytics and artificial intelligence in business and decision-making. Research and development focus on data-driven business models, digital services and companies’ ability to leverage data to strengthen competitiveness. The aim is to support digitalisation and the development and implementation of new data-based value creation methods in practice across organisations and industries.

Sustainable Business

develops sustainable and competitive business models in a changing economy. Research and development examine business from a full value chain perspective, from raw materials and production to distribution, use and circular flows. The aim is to identify new opportunities for resource efficiency, circular economy and networks, and to strengthen responsible and sustainable global business practices.

Entrepreneurship, Innovation & International Growth

strengthens entrepreneurship, innovation ecosystems and the growth and internationalisation of companies. Research and development focus on start-up activities, growth paths, export development and international cooperation networks. The aim is to promote new business opportunities and strengthen companies’ competitiveness in global markets.

Resilient Logistics & Supply Chains

enhance the reliability and development of supply chains, logistics and value chains in changing and uncertain operating environments. Research examines the digitalisation of logistics, transport systems, risk management and resilience. The aim is to ensure efficient, sustainable and disruption-resistant logistics solutions and strengthen companies’ ability to operate in a global and changing environment.