Introduction to AI and Big Data for Business

Target Group

  • Advanced business students
  • Professionals who want to understand the potential of artificial intelligence in business


  • By completing the course you get a clear and practical view on AI and Big Data and how they can benefit contemporary business.

Learning objectives

After completion of this course you will be able to

  • understand the concept of Artificial Intelligence and all related topics such as Big Data, Machine Learning and Deep Learning
  • describe all the key AI technologies and how they are currently being applied in business
  • understand the concepts on how to integrate Artificial Intelligence (AI) to business processes in order to manage workflows, optimize operations, and predict trends
  • reach out to customers by using social media and other means of marketing communication
  • gain deeper understanding of business-to-business marketing, especially the need to change focus from goods production and distribution to long-term value creation and relationships trough sales.


  • Knowledge about Artificial Intelligence, Big Data, Machine Learning, Deep Learning and Data Science
  • Understand how Artificial Intelligence can help to optimize business processes, minimize costs and maximize profits
  • Applications of Artificial Intelligence Technologies
  • Artificial Intelligence implementation

Teaching Mode and Methods

  • Online multimodal studies
  • Online lectures
  • Flipped Learning

Study Material


Numeric evaluation: 0-5

Schedule and Location

Contact teaching in Moodle:

  • Wednesday, 4 May 2022 at 15:00–18:00
  • Monday, 23 May 2022 at 15:00–18:00
  • Monday, 6 June 2022 at 15:00–18:00
  • Monday, 27 June 2022 at 15:00–18:00

Further Information

Kodjovi Lotchi

Senior Lecturer

School of Business | Business Economics | +358 207 663 617


  • Students can begin enrolling in courses on August 1, 2022. The deadline to complete enrolment is August 28, 2022.
  • Note! Open UAS studies are free of charge (0 €) during autumn 2022. We will inform later, whether our sring 2023 courses are free of charge or chargeable. Our normal tuition fee is 150 €/semester or 15 €/ECTS. 
  • Further information about enrolment, tuition fees and cancellation policy: