Unlock your sales potential with our ‘Sales management’ course! Gain a deep understanding of creating long-term customer value, master multichannel strategies, and streamline sales management. Dive into relationship marketing, value-based selling, and hone communication for lasting connections. Enroll now to become a sales pro!
Benefits
- Gives skills to understand the B2B sales process
- Comprehensive Understanding of Selling
To you who
- The training is suitable for anyone interested in the basics of sales.
Content
After completing the course, the student will have a comprehensive understanding of the role of selling in the process of creating long-term customer value in relationships. They will also possess knowledge of multichannel usage as an integral part of the sales process, and they will be familiar with the step-by-step sales management process.
- Quantitative approaches
- Definitions and perspectives of personal selling
- Relationship marketing and personal selling
- Value-based selling
- Communication for relationship building
- Sales knowledge
- Relationship selling process
Mode of Teaching and Methods
Lectures, project work, cases. Online teaching.
Study Material
Provided during the course by the lecturers.
Assessment
Evaluation: Approved/Fail.
Schedule and Location
8.1.-31.5.24 online, weekdays starting at 16.00, with the possibility of Saturdays if needed.
More information about the course
Timo Malin
Senior Lecturer
School of Business | Business Economics
If you have any questions regarding student IDs, fees, or cancellation terms, please contact avoin@vamk.fi.
We reserve the right to make changes.
Sales management, group A
0,00 €
| 5 ECTS |
