Sales management, Group A

Unlock your sales potential with our ‘Sales management’ course! Gain a deep understanding of creating long-term customer value, master multichannel strategies, and streamline sales management. Dive into relationship marketing, value-based selling, and hone communication for lasting connections. Enroll now to become a sales pro!


  • Gives skills to understand the B2B sales process
  • Comprehensive Understanding of Selling

To you who

  • The training is suitable for anyone interested in the basics of sales.
Description Teachers


After completing the course, the student will have a comprehensive understanding of the role of selling in the process of creating long-term customer value in relationships. They will also possess knowledge of multichannel usage as an integral part of the sales process, and they will be familiar with the step-by-step sales management process.

  • Quantitative approaches
  • Definitions and perspectives of personal selling
  • Relationship marketing and personal selling
  • Value-based selling
  • Communication for relationship building
  • Sales knowledge
  • Relationship selling process

Mode of Teaching and Methods

Lectures, project work, cases. Online teaching.

Study Material

Provided during the course by the lecturers.


Evaluation: Approved/Fail.

Schedule and Location

8.1.-31.5.24 online, weekdays starting at 16.00, with the possibility of Saturdays if needed.

More information about the course

Timo Malin

Senior Lecturer

School of Business | Business Economics | +358 207 663 510

If you have any questions regarding student IDs, fees, or cancellation terms, please contact

We reserve the right to make changes.

Timo Malin

Senior Lecturer

School of Business | Business Economics

+358 207 663 510

Sales management, group A


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