Service Design and Business Environment


This course provides knowledge and skills to effectively adapt service design knowledge to businesses in any industries.

To you who

 wish to understand service-oriented and customer-centric strategies. You must have previous knowledge about basics of marketing.

Description Teachers


The course content includes

  • Introduction to Service Design and Business Environment. 
  • Understanding the differences between service-oriented and industrial companies. 
  • Strategies for integrating service logic into industrial business models. 
  • Customer relationship-oriented business management techniques. 

After completing the course, you will: 

  • Have a strong understanding of the role of service logic in contemporary business management. 
  • Gain insight into customer relationship-oriented business strategies. 
  • Develop the skills necessary to implement service logic in both service and industrial business contexts. 
  • Be equipped to approach business management with a customer-centric perspective. 

Notice! This course is a Master’s level course. You need to have a suitable bachelor’s degree to be able to join this course.

Mode of Teaching and Methods

  • Online & remote teamwork 

Study Material

  • Reason al. (2015): Service Design for Business 
  • Materials provided by the teacher 


Evaluation: 0-5 

Schedule and Location

  • Includes online sessions, starting on January 20th, during daytime on Fridays and Saturdays.

Additional information about the course

Eeva Välikangas


School of Business | Business Economics | +358 207 663 659

If you have any questions regarding student IDs, fees, or admission conditions, please contact


We reserve the right to make changes.

Service Design and Business Environment


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