Service Design and Business Environment

Selkeys

Benefits

This course provides knowledge and skills to effectively adapt service design knowledge to businesses in any industries.

Arvot asiakaslähtöisyys

To you who

 wish to understand service-oriented and customer-centric strategies. You must have previous knowledge about basics of marketing.

Kuvaus Opettajat

Content

The course content includes

  • Introduction to Service Design and Business Environment. 
  • Understanding the differences between service-oriented and industrial companies. 
  • Strategies for integrating service logic into industrial business models. 
  • Customer relationship-oriented business management techniques. 

After completing the course, you will: 

  • Have a strong understanding of the role of service logic in contemporary business management. 
  • Gain insight into customer relationship-oriented business strategies. 
  • Develop the skills necessary to implement service logic in both service and industrial business contexts. 
  • Be equipped to approach business management with a customer-centric perspective. 

Notice! This course is a Master’s level course. You need to have a suitable bachelor’s degree to be able to join this course.

Mode of Teaching and Methods

  • Online & remote teamwork 

Study Material

  • Reason al. (2015): Service Design for Business 
  • Materials provided by the teacher 

Assessment

Evaluation: 0-5 

Schedule and Location

  • Includes online sessions, starting on January 20th, during daytime on Fridays and Saturdays.

Additional information about the course

Eeva Välikangas

Sivutoiminen tuntiopettaja

Liiketalous | Liiketalous

eeva.valikangas@vamk.fi | +358 207 663 659

If you have any questions regarding student IDs, fees, or admission conditions, please contact avoin@vamk.fi.

 

We reserve the right to make changes.

Service Design and Business Environment

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