Guilty Gear: Strive is a beautiful fighting game. It is the mastery of a character and its mechanics; it is the intense fights with other players with nothing but pride on the line; it is the community of dedicated and passionate individuals all here to celebrate, play, and win the game. And it would all be impossible without the ability to play the game online smoothly. Guilty Gear (and most…

Young adults are active consumers as well as attractive customers who are constantly exposed to commercial messages. This article is based upon Khanh Trinh’s thesis “Escaping Consumer Behavior Shaping Mechanism for the Young Generation”, where she examines the mechanisms behind young people’s consumption as well as the process of finding different types of consumers. It can be observed…