Young adults are active consumers as well as attractive customers who are constantly exposed to commercial messages. This article is based upon Khanh Trinh’s thesis “Escaping Consumer Behavior Shaping Mechanism for the Young Generation”, where she examines the mechanisms behind young people’s consumption as well as the process of finding different types of consumers. It can be observed…

If you ask students or residents in Vaasa whether they live sustainably, most will say “yes” through one habit or another. But when we really think about the question, how sustainable are we? As a third-year business student at VAMK, I’ve noticed that while many students are passionate about sustainability, there’s no common platform to turn ideas into action. Moreover…