Introduction to Artificial Intelligence and Big Data for Business

Rgb check väri

Target Group

  • Advanced business students
  • Professionals who want to understand the potential of artificial intelligence in business
Rgb henkilö väri


  • Get a clear and practical view on AI and Big Data and how they can benefit contemporary business.

Learning objectives

After completion of this course you will be able to

  • understand the concept of Artificial Intelligence and all related topics such as Big Data, Machine Learning and Deep Learning
  • describe all the key AI technologies and how they are currently being applied in business
  • understand the concepts on how to integrate Artificial Intelligence (AI) to business processes in order to manage workflows, optimize operations, and predict trends
  • reach out to customers by using social media and other means of marketing communication
  • gain deeper understanding of business-to-business marketing, especially the need to change focus from goods production and distribution to long-term value creation and relationships trough sales.


  • Knowledge about Artificial Intelligence, Big Data, Machine Learning, Deep Learning and Data Science
  • Understand how Artificial Intelligence can help to optimize business processes, minimize costs and maximize profits
  • Applications of Artificial Intelligence Technologies
  • Artificial Intelligence implementation

Teaching Mode and Methods

  • Online multimodal studies
  • Online lectures
  • Flipped Learning

10 hrs of Lecture and 71 hours of Self studies and assignments.

Study Material

  • Slides and Articles provided by the teacher
  • Artificial intelligence and machine learning for business for non-engineers (Book) Groom, Frank M., toimittaja ; Jones, Stephan S., toimittaja ; Ciuffo, Joe, kirjoittajaCRC Press [2020]
  • Artificial Intelligence for Business (eBook) Anderson, Jason L. Wiley 2020

Schedule and Location

Teacher will announce later.


Grading scale 1-5.

Further Information

Kodjovi Lotchi


Liiketalous | Liiketalous | +358 207 663 617


  • Note! Open UAS studies are free of charge (0 €) during autumn 2022. We will inform later, whether our sring 2023 courses are free of charge or chargeable. Our normal tuition fee is 150 €/semester or 15 €/ECTS. 
  • Further information about enrolment, tuition fees and cancellation policy: