International Marketing Management

Dive into the world of global commerce with International Marketing Management -course. This course is designed for individuals aiming to develop a deep understanding of how strategic marketing decisions are made from an international perspective across various businesses. During this course, you will get a deep insight to international business operations and get familiar with international marketing strategies. During this course, you will explore international marketing as a strategic process and gain insights through practical examples from different industries.

Selkeys

Benefits

  • The curriculum of this course emphasizes real-world applications and provides you with the tools to analyze market dynamics effectively. You’ll be exposed to a variety of business contexts, helping you understand the broader implications of marketing strategies worldwide.
Arvot asiakaslähtöisyys

To you, who

  • This International Marketing Management course is ideal for those seeking to deepen their understanding of international marketing with practical insights and analytical skills. A foundational understanding of marketing processes and strategies will enhance your learning experience, allowing you to fully leverage the course’s offerings.
  • Designed for business owners, entrepreneurs, and professionals in the business sector, this course offers valuable perspectives on internationalization and global commerce. It’s an excellent opportunity for anyone interested in expanding their expertise in international business.
  • The course will be held in easy-to-understand English, with summaries in Finnish language. The written assignments of this course can be returned in either English or Finnish.
Kuvaus

Content

  • International marketing strategies and decision-making.
  • International business operations and marketing strategies through practical examples.

Mode of Teaching and Methods

  • Live online lectures
  • Recorded online lectures for viewing
  • Self-study learning materials
  • Independently completed assignments
  • Exercises to be completed independently
  • Individual exercises
  • Virtual visits in online teaching
  • Online discussions around the topic
  • Guided discussions in face-to-face teaching
  • Independently implemented projects
  • Flexible online exam (Moodle, EXAM)

Study Material

  • Student-borrowed/purchased book
  • Material available online (articles, works)
  • Multimedia (video, podcast)

Assessment

  • Numerical 0-5
  • Evaluation of both Individual and Group Projects and Assignments
  • Philip Kotler and Kevin L. Keller 2012. Marketing Management.
  • Norton Payley 2006. The Manager’s Guide to Competitive Marketing Stragies (from Ebrary).
  • Other material informed by the teacher

Schedule and Location

  • 19.8.2024 – 20.12.2024
  • Weekday evenings (Mon-Thu after 4:00 PM)
  • Not bound by time.

More information about the course

Eeva Välikangas

Päätoiminen tuntiopettaja

Liiketalous | Liiketalous

eeva.valikangas@vamk.fi | +358 207 663 659

 

 

If you have any questions about student IDs, fees, or cancellation terms, please contact avoin@vamk.fi

 

We reserve the right to make changes.

International Marketing Management

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