Sales management

This comprehensive sales management course is designed to equip beginners with the foundational skills and knowledge necessary to excel in the field of sales. With a blend of theoretical understanding and practical application, students will be prepared to manage sales processes and teams effectively.


  • Understand the basic principles and practices of sales management.
  • Develop effective sales strategies and plans.
  • Manage customer relationships and sales teams effectively.
  • Analyze sales data and use it to inform decision-making.
  • Utilize technology and digital tools in the sales process.
Arvot asiakaslähtöisyys

To you, who

  • For everyone, but primarily for students with a multidisciplinary degree.


  • Introduction to Sales Management
  • Understanding the Sales Process
  • Customer Relationship Management (CRM)
  • Sales Planning and Strategy
  • Managing the Salesforce
  • Sales Data Analysis and Decision Making
  • Technology in Sales
  • Contemporary Issues in Sales Management
  • Course Review and Exam Preparation

Mode of Teaching and Methods

  • Traditional in-person lectures
  • Live online lectures with real-time monitoring
  • Recorded online lectures for viewing
  • Self-study learning materials
  • Independently completed assignments
  • Teamwork during exercises
  • Exercises to be completed independently
  • Teamwork on exercises
  • Group projects

Study Material

  • Material available online (articles, works)
  • Multimedia (video, podcast)
  • Material as guided by the lecturer


  • Numerical 0-5
  • Evaluation of both Individual and Group Projects and Assignments

Schedule and Location

  • 6.1.-13.5.2025
  • Tuesday to Friday between 10:00 AM to 6:00 PM

More information about the course

Klaus Salonen


Liiketalous | Tietojenkäsittely | +358 207 663 561



If you have any questions about student IDs, fees, or cancellation terms, please contact


We reserve the right to make changes.


Sales management


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